List Building - The Correct Way To Build Your List!
Why do you need to capture your visitors email addresses?
You need to do this to stay in contact with them. Many marketers think that every single person who land on their site will buy something. The truth is that it doesn't work like this.
In fact, only one percent of your visitors will buy something at their first visit if you are lucky. If you did a good copywriting job you may increase this number to three or four percent.
What about the other ninety six percent?
That's a lot of people, and you don't want to lose them. If they landed on your site, it is because they are interested in your topic.
What you need to do is offer them a bribe on your website. You can offer a free ebook or a simple six part e-course for example. You may even give them a free audio or a free video because the perceived value is higher.
If you know exactly what are your prospects hot buttons, you won't have any problem to get them in your autoresponder series.
To know what your visitors want, you can visit big discussion boards in your niche. All these forums have a "search" function. Just perform a search and read some of the threads.
Try to find a pattern. If you see a question that comes over and over, you probably have a winner. Just write a short five or ten pages report with the solution to this problem and offer it for free on your website.
This is one of the best way to build your list. Just give to your visitors what they want.