3 Critical SEO Mistakes That Are Guaranteed To Keep You Off The First Page
Your aim is to get liked by the search engines, not get banned. This is why it's always important to keep in mind what you shouldn't do, so that you don't end up in a soup. You are about to read some blunders you shouldn't make if you hope to get that targeted traffic that converts.
Number one mistake: terrible on-site SEO, it not only helps you rank well but helps your visitors navigate your site better. This is a factor of your SEO strategy that cannot be ignored and one of the few that you have control over. The way you format your site is considered on-site SEO. For instance, all your pages should have the heading tags placed properly, along with the ALT tags, file names and titles. All it takes is for you to do on-site optimization once before you realize how easy it is but you must do it. The search engines are big on creating the best experience for their users and on-site optimization helps with it tremendously. Your competition will be using these basic techniques so you should take it a step further.
The wrong keywords can bring you the wrong type of traffic. The best SEO starts with good keyword research. Have fun trying to convert untargeted visitors; it is almost impossible to do. Apart from that, choosing keywords that people aren't searching for doesn't really make sense. Keywords are how people search and how the search engine determines which sites to show in the results, so they should be one of your main priorities. All you need to do is find keywords that are being searched for and give preference to ones with less competition. And the best part is that there are free keyword tools that will show you keywords that you can use.
Not having search engine friendly content will simply kill your campaign, and yet it is a common mistake many make. You may have heard the saying "content is king," well, I don't know if it is true or not but having relevant and correctly formatted content on your site can make or break your SEO efforts. You should learn to create content for SEO correctly because it counts. The content you post to your site doesn't have to be too long but try to make them no less than 300 and sprinkle your keywords throughout as if you would when writing naturally. It is common SEO practice to include the main keyword of your content inside of the page/post title, also. Never add too many keywords to your content.
Search engine optimization is the perfect solution for anybody who wants a long-term traffic source that will bring targeted visitors to your site for years to come. SEO is not a quick fix but when it works, it really works and for a long time too. SEO is not difficult at all, the most successful SEO marketers stick to the fundamentals. No matter what, don't fall for all of the gimmicks, they work temporarily and then blow up in your face; if you stick with the long-term methods then you will still be around when the smoke clears.